"Video Podcast vs. Traditional Podcast: Which One's Right for You?"

Written By Kristy Ramsey

Let's talk podcasting. If you're thinking about starting a podcast (smart move!), you're probably wondering whether to go audio-only or jump into video. Trust me, I get this question all the time from clients, and there's no one-size-fits-all answer. Let's break it down in plain English.

Audio-Only Podcasting: The Classic Choice What's Great About It: • It's easier on your wallet • Way simpler to edit and produce • Your listeners can tune in while driving, working out, or doing dishes • People often feel more connected to your voice • You can record in your PJs (seriously!) • Less technical headaches

This Might Be Your Path If: • You love good conversations • You're telling interesting stories • You're sharing news or insights • You're working with a tighter budget • You want to establish yourself as an expert

Video Podcasting: The Full Package

What's Cool About It: • People get to see your face and personality • You can turn one recording into tons of content • Your audience feels like they really know you • More ways to make money • Plays well on YouTube and social media • Great for showing how things work

This Could Be Perfect If: • You need to show stuff on screen • You're teaching something • You've got multiple people talking • You're naturally animated • You want people to recognize your brand

Real Talk: How to Choose

Think About:

Your People

  • Where do they hang out online?

  • How do they like their content?

  • When are they typically tuning in?

Your Content

  • Would seeing it make it better?

  • Need to point at things or demonstrate?

  • Could you tell your story with just voice?

What You've Got to Work With

  • What can you spend?

  • Got a good space to record?

  • Can you keep the quality consistent?

What You Want to Achieve

  • Trying to get your name out there?

  • Want more website visits?

  • Looking for new clients?

  • Teaching people stuff?

Mix and Match

Here's a pro tip: Y

ou don't have to choose just one. A lot of our clients start with video and then:

• Put the full episodes on YouTube

• Strip the audio for podcast platforms

• Grab the best bits for social media

• Use screenshots for their blog

It's like getting four pieces of content for the work of one!

What It'll Cost You (Time & Money) Audio Podcast:

• Basic mic and headphones

• Quick to edit

• Easy to store files

• Simple to get it out there

Video Podcast:

• Need cameras and lights

• Takes longer to edit

• More storage space needed

• A bit more work to publish

Bottom Line Go with Audio if:

• You're new to this

• Money's tight

• You're mostly having conversations

• You need to get episodes out quickly

Go with Video if:

• You need to show things

• You want lots of content options

• You want people to see your face •

You can invest in good equipment

Here's the thing - I've helped tons of clients with both formats, and either can work great. It's all about what feels right for you and what your audience needs.

Want to talk it through? I'd love to hear what you're thinking about for your podcast. Let's chat and figure out the best way to tell your story.

Kristy Ramsey
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